Starting way back 1918, McLintocks has been making essences for the Australian market for over 100 years. Their much loved flagship product Vanilla Fresh was developed as a food safe fridge and kitchen wipe in the late 1980s.
The Refinery was briefed to reinvigorate the Vanilla Fresh package design, coordinate regular product promotions and re-establish the McLintocks brand with a digital and social presence.
We rejuvenated the McLintocks brand giving the 100-year-old brand new life with a connection to its Australian heritage.
Vanilla Fresh has been proudly cleaning Australian kitchens for over 30 years.
Our packaging refresh repositioned the surface spray in the FMCG Household Cleaners category while retaining brand recognition.
The digital platform brings together lifestyle content and point-of-sale promotions with geolocation technology to actively locate the user’s nearest stockists.