Our Process | The Refinery
We don't just design stuff.
Our process is set out through careful assessment and analysis of your business, brand and product. This forms the foundation of all of our creative outcomes.
Audit Research Position Plan Create Produce Implement Assess
Before we start any project, we take stock of your existing assets and establish what’s working for you and what’s not.
We have a look at your competitors, see what’s been done before and learn as much as we can about your business, product and industry.
We then establish where your brand fits into the big picture. This defines your position in the market and is the basis for all key messages.
The next step is to carefully plan what creative outcomes will be delivered, how and why they will be developed and when the rollout will commence.
Here we get stuck in to the development of all creative outcomes. From concept sketches to final artwork – this is where the magic happens!
This is where our dreams are turned into reality. Collateral is printed, digital media is developed and everything comes together.
Here we rollout the project collateral and engage your target market. Everything we have worked on together is now sent out for the world to see.
Our work doesn’t end with deploying your project, we monitor and maintain its performance to ensure it achieves goals set out at the start of the process.