We have managed the MBA Insurance Services brand, marketing and communications for their membership across Australia.
MBA Insurance Services | The Refinery
We’ve evolved MBAIS’ market positioning and strategy.
Together with MBAIS, we have established and adapted the business’ value proposition and formulated a method of communication to engage and retain members from each market segment.
We developed the MBAIS brand narrative.
To help their existing and prospective members understand their business, we established a brand story customised for each market segment.